James Moore presents a slideshow of his photographic work, mostly comprised of editorial fashion photographs for Harper's Bazaar from the 1960s and 1970s. Moore then plays a video of television clips and commercials that he produced for Chloe, Bloomingdales, and other companies and discusses the differences between print and live action shoots. Moore continues to answer questions from the audience, mainly discussing the specificities of directing and shooting commercials.
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