Object Title

Bonwit Teller Window Display Featuring Bridal Wear by John Anthony and Cloud Background [Retail Reporting Copy]

Part of

Dan Arje PapersSeries 2. Photographs

Material Category
Photographic Material
Type of Work
photographic prints
Bonwit Teller window display featuring a wedding gown by designer John Anthony. The display portrays a backdrop of clouds drifting over treetops. The mannequin wears the gown and a chapel veil and holds a white rose in one hand. 
1949 – 1973
Related people
Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
John Anthony (designer)
Dan Arje (compiler)
Views & Reviews/ Retail Reporting Bureau/ 101 Fifth Avenue, New York 10003/ Bonwit Teller New York/ Display Director: Dan Arje/ Bridal/ Timeless Touch/ To our mind, there are basically two approaches to Bridal displays: One is the opulent, highly decorated scene setting mood and atmosphere geared to selling the image of a bridal salon; the other is the simple, serene setting with just a hint of certain atmosphere and geared to spotlighting the particular gown shown. These print-panels of a timeless scene - clouds drifting over treetops of a forest - provide a nice, quiet answer for a display of the latter type./ Cloud prints from Ausen Display Corp., 133 West 19th Street, New York, N.Y. 100019/ Printed in U.S.A./ 6572-61C (text)
8 in (width) x 10 in (height)
Related Repository
Kellen Design Archives
http://rightsstatements.org/vocab/InC/1.0/ (copyrighted)
box 1, folder 8

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