Object Title

Bonwit Teller Window Display Featuring Dress by Traina Norell and Hand Painted Backdrop [Retail Reporting Copy]

Part of

Dan Arje PapersSeries 2. PhotographsAlbums, 1950-1981

Material Category
Photographic Material
Type of Work
photographic prints
Bonwit Teller window display featuring an "after-five" dress designed by Traina Norell. The background of this display features fabric hand-painted backdrops that are mounted between wooden posts. There are also artificial leaves and ivy decorating the panels of backdrops. The mannequin is wearing an ensemble with a ruby red full skirt and jacket, white button down shirt, red shoes, white gloves and a white purse. 
October 3 1954
Related people
Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Traina-Norell (Firm) (designer)
Dan Arje (compiler)
October, 3 1954/ Fifth Avenue/ Bonwit Teller/ Dresses/ Dis. Dir: Gene Moore/ Setup: The mannequin's dress glows like a ruby against the dream background. Fabric hand-painted backdrops are mounted between wood posts along the backwall. Hidden fans create motion in these backdrops. Ivy and artificial leaves decorate the painted panels. Floor: Brown paper confetti. Wall: Painted blue and flooded with blue light from floor troughs./ Card Copy: THE SEASON GLOWS WITH A BRILLIANT FANFARE... BONWIT PRESENTS NEW AFTER-FIVE DRESSES BY TRAINA NORELL... THE SEASON GLOWS WITH A BRILLIANT FANFARE... S. HUROK PRESENTS THE OLD VIC COMPANY IN 'A MIDSUMMER NIGHTS' DREAM/ AT THE METROPOLITAN OPERA HOUSE/ An October 1954 Issue/ Printed in the U.S.A./ 10-3-54-23C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3 (text)
Inscription Source
8 in (width) x 10 in (height)
Related Repository
Kellen Design Archives
http://rightsstatements.org/vocab/InC/1.0/ (copyrighted)
binder 4
Related Objects
Bonwit Teller Window Display Featuring Women's Satin Ensemble by Karen Stark with Illustration in Background
Bonwit Teller Window Display Featuring Women's Satin Ensemble by Mollie Parnis with Illustrated Panel in Background

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