![Bonwit Teller Window Display Featuring Dress by Traina Norell and Hand Painted Backdrop [Retail Reporting Copy]](https://digital.archives.newschool.edu/media/collectiveaccess/images/3/6/2/89321_ca_object_representations_media_36211_large.jpg)
Object Title
Bonwit Teller Window Display Featuring Dress by Traina Norell and Hand Painted Backdrop [Retail Reporting Copy]
Part of
Dan Arje Papers ➔ Series 2. Photographs ➔ Albums, 1950-1981
Material Category
Photographic Material
Type of Work
photographic prints
Description
Bonwit Teller window display featuring an "after-five" dress designed by Traina Norell. The background of this display features fabric hand-painted backdrops that are mounted between wooden posts. There are also artificial leaves and ivy decorating the panels of backdrops. The mannequin is wearing an ensemble with a ruby red full skirt and jacket, white button down shirt, red shoes, white gloves and a white purse.
Date
October 3 1954
Related people
Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Traina-Norell (Firm) (designer)
Dan Arje (compiler)
Inscription
October, 3 1954/ Fifth Avenue/ Bonwit Teller/ Dresses/ Dis. Dir: Gene Moore/ Setup: The mannequin's dress glows like a ruby against the dream background. Fabric hand-painted backdrops are mounted between wood posts along the backwall. Hidden fans create motion in these backdrops. Ivy and artificial leaves decorate the painted panels. Floor: Brown paper confetti. Wall: Painted blue and flooded with blue light from floor troughs./ Card Copy: THE SEASON GLOWS WITH A BRILLIANT FANFARE... BONWIT PRESENTS NEW AFTER-FIVE DRESSES BY TRAINA NORELL... THE SEASON GLOWS WITH A BRILLIANT FANFARE... S. HUROK PRESENTS THE OLD VIC COMPANY IN 'A MIDSUMMER NIGHTS' DREAM/ AT THE METROPOLITAN OPERA HOUSE/ An October 1954 Issue/ Printed in the U.S.A./ 10-3-54-23C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3 (text)
Inscription Source
recto
Measurements
8 in (width) x 10 in (height)
Related Repository
Kellen Design ArchivesDepartment stores, Show windows, Women's clothing, Department stores--United States, Display of merchandise, Show windows, Fashion merchandising Rights
http://rightsstatements.org/vocab/InC/1.0/ (copyrighted)
Location
binder 4
Identifier
KA0001_000247
Related Objects
There’s more! What you see on this site is only what is viewable online. Please visit archives.newschool.edu to find out more about what’s in the archives.
Material Category
Photographic MaterialType of Work
photographic printsDescription
Bonwit Teller window display featuring an "after-five" dress designed by Traina Norell. The background of this display features fabric hand-painted backdrops that are mounted between wooden posts. There are also artificial leaves and ivy decorating the panels of backdrops. The mannequin is wearing an ensemble with a ruby red full skirt and jacket, white button down shirt, red shoes, white gloves and a white purse.Date
October 3 1954Related people
Bonwit Teller & Co (commissioner)Virginia Roehl (photographer)
Traina-Norell (Firm) (designer)
Dan Arje (compiler)
Inscription
October, 3 1954/ Fifth Avenue/ Bonwit Teller/ Dresses/ Dis. Dir: Gene Moore/ Setup: The mannequin's dress glows like a ruby against the dream background. Fabric hand-painted backdrops are mounted between wood posts along the backwall. Hidden fans create motion in these backdrops. Ivy and artificial leaves decorate the painted panels. Floor: Brown paper confetti. Wall: Painted blue and flooded with blue light from floor troughs./ Card Copy: THE SEASON GLOWS WITH A BRILLIANT FANFARE... BONWIT PRESENTS NEW AFTER-FIVE DRESSES BY TRAINA NORELL... THE SEASON GLOWS WITH A BRILLIANT FANFARE... S. HUROK PRESENTS THE OLD VIC COMPANY IN 'A MIDSUMMER NIGHTS' DREAM/ AT THE METROPOLITAN OPERA HOUSE/ An October 1954 Issue/ Printed in the U.S.A./ 10-3-54-23C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3 (text)Inscription Source
rectoMeasurements
8 in (width) x 10 in (height)Related Repository
Kellen Design ArchivesDepartment stores, Show windows, Women's clothing, Department stores--United States, Display of merchandise, Show windows, Fashion merchandising
Rights
http://rightsstatements.org/vocab/InC/1.0/ (copyrighted)Location
binder 4Identifier
KA0001_000247Related Objects
There’s more! What you see on this site is only what is viewable online. Please visit archives.newschool.edu to find out more about what’s in the archives.